Marketing Case Study - Mcdonalds

McDonalds Case StudyAnswer 1It would be advisable to imagine a a few(prenominal) points from relvant texts and journals when deciding on Samantha s ideal for the mass . Not only(prenominal) the sizing , but the demographics would matter very much for the survey and with endure due care and intelligence , a poorly selected model can lead to misleading results . One of the most wicked points would be to ensure complete diversity and a random sample . However , the random sampling should not be perfectly random , in terms of statistics . It should be carried emerge with quotas for each mature group or demographical factor Samantha should shell out a sample size of at least 50 to 75 respondents in to have a larger decision-supporting sampleRespondetns should be carefully selected from each group i .e . the 18-30 year gray- haired group should not only have college and university students but withal a set of office workers and perhaps entrepreneurs .

Being the four-in-hand at McDonalds she has the discretion to choose the sample and should try her castor to include a comprehensive sample with respondents from each era group , profession , gender and their frequency of visit to McDonalds . ideally speaking , a sample of 100 respondents should be surveyed so that a useful dataset of 50-75 responses can be used to hook the decisionsDemographic QuestionsFrom which age group do you think McDonalds receives the most customersUnder 1818-30 years30-55 years55 and abovePeople be to which profession do you thi nk would most...If you want to get a full es! say, order it on our website: OrderEssay.net

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