Business

In recent years, organizations want to attract customers in drive to maximize their profit, thus as managers, they need to consider legion(predicate) environmental work outs as part of their growth strategies. Gloria Jeans Coffee (GJC) is one of organization which is successful applying those factors in its business. The stuffy to important environment factors that make GJC become popular in the world be customers, suppliers and competitors. This essay volition explain or so all the environmental factors, including specific and general environmental factors, which be used most in organizations especially GJC in Malaysia. Firstly, in specific environmental factors, customers atomic number 18 more than knowledgeable towards coffee. The customers of GJC are becoming more immature adults and young students, who are from 20 to 40 year old, proud disposable income and mostly single. As a result, they have more obligations to choose the coffee tell ons they like. In instal to grow customers interest GJC has many strategies to build its brand around eccentric and pricing to increase its customer launch and customer loyalty. Furthermore, relating to suppliers factor, GJC is supplied by Bumiputra food suppliers for its daily supplies of pie, cakes, sandwiches and many more.

As their suppliers are below same control of PNS and in kris with Ninth Malaysia Plan, this will assure stable supplies and best input price for their operation. tally the article, competition in Malaysia is very knotted because of the huge grocery of coffees brand. There are many competitors such as the Coffeehouse and the Coffee trail in Damansara Utama which supply the simila r quality of coffee with unreasonably cheap! price. However, the deuce biggest competitors are Coffee Bean & angstrom unit; teatime Leaf and Starbucks Coffee, adding the potential rising of the Kopitiam. The last factor in specific factor is pressure groups/government agencies. pilot Franchisee of GJC was taken over by MyFranchise a wholly owned bon ton of PNS of which is a government...If you want to get a teeming essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay