Environmental Factors

Environmental Factors Leo Washington MKT/421 Marketing Chip Donewar march 14, 2012 Environmental Factors Paper Whether or not to globalize the operations of a company, on that point ar some secern elements that moldinessinessiness be determined. The global commercializeplace must be examined. It must be decided if it is executable to produce that harvest-home globally. Decisions must be made as to how the enter the market and what merchandise plan will be used. After c atomic number 18fully analysis has been completed and it has been decided to hurl out into the international market, a trade strategy must be developed. The marketing strategy will be influenced by frugal environment, cultural environment, and political environment. Because of the diversity in several(predicate) countries, such(prenominal) as social beliefs, culture, and consumer base, the marketing has to be done unlikely. reserve us look at Nike. It is a well- known shoe company that experiences success in umpteen global markets. However, in that respect save been some shortfalls in the companys marketing strategies. One such shortfall was one of Nikes dear popular shoes, Nike Air. This shoe was the most popular shoe produced. However, there was backlash when the company introduced the shoe in the Middle East.

many a(prenominal) consumers were offended by the way Air was inscribed on the shoe because is resembled the name Allah. Nike immediately issued an apology (New York Times, 1997). Also companies must look at the political environments of each country they ar tying to break into. Many cou ntries overseas does not have a bun in the ! oven a capitalistic government, therefore, companies must meet the requirements of that countrys government. Determining how much product to sell in a global environment can be somewhat tough. Because economies are different throughout the world, prices to produce and sell products in different countries will vary. The income distribution and industrial structure must be considered when determining if it is...If you want to get a full essay, rear up it on our website: OrderEssay.net

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