Dairy

Western Milk Products Western take out products much(prenominal) as cover, tall mallow, yogurt incur gained popularity in the Indian commercialize only if during the last few years. However phthisis has been expanding with increasing urbanisation. butter Most Indians prefer to use phratry made clean butter (makkhan) for reasons of taste and affordability. Most of the mark butter is sell in the towns and cities. The 50,000 ton branded butter commercialise determine at Rs6bn is estimated to be festering at 8-10% pa. The study brands atomic number 18 Amul, Vijaya, Sagar, Nandini and Aarey. Amul is the leading national brand while the other players have greater packets in their local commercialises. The latest entrant in the butter trade has been Britannia. Britannia has the advantages of a wide distribution nark and a watertight brand recall. Priced at par with the Amul brand, it is anticipate to give sloshed competition to the existing players. cheeseflower Branded cheese market is estimated to be 9,000 tons pa valued at Rs1.8bn (MRP). Cheese is mainly consumed in the urban areas. The four subway system cities alone account for more than 50% of consumption . Mumbai is the largest market (accounting for 30% of cheese sold in the country), followed by Delhi (20%). Calcutta (7%) and Chennai (6%). Mumbai has a larger number of domestic consumers, compared to Delhi where the bulk institutional dispel (mainly hotels)is larger.

Demand for various types of cheese in the Indian market typecast of cheese % of total consumption Processed 50 Cheese mobilise 30 Mozzarella 10 Flavoured/Spiced 5 Others 5 Before the entry of mult! inational Britannia in 1997, Amul was the undisputed attractor in the cheese market with a market share of about 70%. Other major brands were Vijaya, Verka and Nandini (all brands of various regional dairy cooperatives) and Vadilal. In the past, the market was growing at 7-8% pa. In July 97, Britannia launched cheese made from cow milk in cubes, slices and spread forms. In...If you want to get a profuse essay, order it on our website: OrderEssay.net

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