Tiger Biscuits Analysis in Singapore

Table of Contents 1.0 agency Analysis/ contemporary tradeing cock2 1.1 Current harvest-tide2 1.2 Current Pricing3 1.3Current dispersion4 1.4 Current Promotion5 2.0 division Theory6 2.1 Define and condone Segmentation6 2.2Three Benefits to kraft tiger From Using Market Segmentation6 3.0 Target Market Identification7 3.1Geographic Segmentation7 3.2Demographic Segmentation7 3.3Psychographic Segmentation8 3.4Behavorial Segmentation8 4.0Discussion/ rule of the Target Market Images Chosen Table9 5.0Reference leaning 14 1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Providing that inspissation steal kraft paper Tiger Energy chocolate Biscuits (kraft paper Tiger), they allow for get several benefits. Since this is an energy cookie product, node go forth get more energy, 9 vitamins and 6 minerals than consume other biscuit products just as vitamin B, vitamin E, iron, calcium and magnesium (What is Enermaxx? 2011) . encase is the desig n and activities of producing the cover or container of a goods (Kotler et al. 2008, 290). Kraft Tiger has several distinctive features of packaging and labelling. Kraft Tiger back a train illustration which explains or so vitamins and minerals which are contained in the biscuits. Moreover, Kraft Tiger also flip a ensure of its real square chocolate biscuit in the see side of its pack. Like other products, Kraft Tiger also have halal logo for muslims, provisions information, and expiry date. Whether the consumer buy Kraft Tiger, they will get round extra services. In the back side of the pack at that place is information about companys address. Thus the consumer can make their complaints to the company. Consumer goods is the goods several(prenominal) consumerd purchase for personal or family use (Solomon, Marshall, and Stuart 2009, 17). tally to that theory, this biscuit product is definetly used by the consumers, not business. For look for this biscuit, customer just...If you want to get a full essay, in! n it on our website: OrderEssay.net

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